so-called-insight

Here goes. Something for the ages. Not that anyone but an HR director might look at this in the process of checking references. But I've been thinking about joining the blogging community for some time now. I'm taking the plunge, despite reading the WikiHow How to Dissuade Yourself from Becoming a Blogger (A worthy read, I say, at risk of being one of those people that post calls out).

I have been in the idea business for many years. I may have even had a few good ones. But I have yet to publish much and I consider this as simply practice in getting my thoughts on an electronic page. As I said to a friend in Denver just now, I hope nobody reads this until I get better at expressing myself in this forum.

The title of this Blog "Almost-Insightful" is risky at the same time as being a little tongue-in-cheek. In the advertising agency business (which I have been in for more than two decades), I am not the first person to observe that the term "insight" is often thrown around far too loosely.

Creative people are often looking for an insight in the strategy or brief (rightly so), but the written so-called-insight is often something very obvious to those who are only somewhat familiar with the category or brand. Sometimes this is because true research (including time and money) has not been done. Sometimes the research has been done and there just isn't a compelling insight. Sometimes the strategy is somewhat obvious but simply needs to have a nuance or be expressed in an elegant or metaphorical manner.

So while I like to think of myself on the front end of observing potential emerging trends and often able to see a bigger picture or underlying theme, I write this knowing that most of my thoughts may not be incredibly insightful to many people. Because I may only have time to make some observations and perhaps do some secondary research on the things which I will touch. While I have some potential themes or 'thesis ideas' I hope to delve into, we shall see where this goes.

More to be revealed.